How something small can make a HUGE difference

If I asked you to do something good, however small, and make a HUGE impact today, I'll bet you would consider doing one of the following:

  • letting someone cut in front of you in traffic
  • helping an elderly person cross the street
  • smiling at a stranger
  • paying the toll, or coffee, for the car behind you - like the time over 700 people kept that going at a Starbucks in Connecticut
  • setting a bug free, instead of killing it  (especially if it's a bee!)

But, what if I told you that you could also do a good thing by playing a video game? 

Here at Bee The Swarm, we believe that doing good should also be fun. That's why we established our Games For Charity event, where players are able to play our awesome game, Zombees, and have the revenue from that experience go directly to charity! How amazing is that? Players could spend five minutes playing a game that they love, and also, know that their time was helping an impoverished child go to school, or a patient receive a prosthetic hand, or a homeless person find a meal.


In "The Art of Happiness," which was co-written by the Dalai Lama and psychiatrist Howard Cutler, one of the main premises is that it is through compassion for others, we achieve a state of happiness. In other words, doing something nice for someone else will change you emotionally, physically, and spiritually. Some of the physical changes that occur when we practice kindness towards others are quite fascinating.

In fact, Dr. Daniel Siegel, professor of neuropsychiatry at UCLA, and founder of The Mindsight Institute, has made it his life's work to study the relationship between mindfulness, compassion, and the impact that these behaviors have on our brains. Dr. Siegel has successfully shown, through his work with mirror neurons, that our brain structure actually changes when we act compassionately towards another human being. In addition, practicing compassion increases our levels of seretonin and dopamine, neurotransmitters in the brain that are largely responsible for our moods. To give you an idea of how powerful these chemicals are, just consider that it is these neurotransmitters that anti-depressants aim to stabilize in patients with clinical depression.

But that's not all! Engaging in fun activities, like playing ZomBees, releases the chemical oxycontin, referred to as, wait for it, the love hormone. Like seretonin and dopamine, oxycontin is also a neurotransmitter, but, as Dr. Carol Rinkleib Ellison, a clinical psychologist in California explains, "it's like a hormone of attachment." Just some of oxycontin's amazing properties that have been proven by scientific studies include:

  • crystallizing emotional memories
  • promoting attachment
  • securing relationship bonds
  • improving social skills
  • improving sleep
  • reducing drug cravings
  • facilitates childbirth and breastfeeding
  • increasing sexual arousal
  • reduces stress

But, perhaps the most interesting finding in regards to the effects of oxycontin on behavior is the fact that the chemical also increases generosity. In a 2007 study, participants who had inhaled the substance were 80% more generous than those who did not.

So, what does all of this mean?

We're glad you asked. Basically, good begets good. Doing good things, like playing our video games, which helps others, makes you feel better about yourself, both emotionally, and physically. And feeling better about yourself makes you happier, which, in turn, makes the world a better place.

You see, it all starts with you. So, go ahead and get your game on! You, and the rest of this great-wide-world, will be glad you did.

If you'd like more information on how doing good things makes the world a better place, contact us. We are here to help! You can also follow us on Facebook for more updates on campaigns and our first game, ZomBees!